#DRINKTEAEVERYDAY

A modern-day tea merchant

Distinctive teas. Remarkable origins. Relationships built over time. Growers know by name.

AL & Jitendra Strolling the garden - Pussimbing, Darjeeling

Noble & Sunday is an independently New Zealand-owned tea merchant sourcing distinctive teas and botanicals from specialist growers and producers around the world.

Sisir - Darjeeling Tea Research Outpost (Ging Tea Esatate)

01

The people and places behind the tea

Tea is an agricultural product. Its flavour changes with the cultivar, soil, elevation, weather, harvest and decisions made by the grower and tea maker.

Over the years, Alan has travelled through tea-growing regions in Japan, India, Sri Lanka and elsewhere, visiting gardens, estates and producers and forming relationships with many of the people Noble & Sunday buys from.

02

Our beginnings—and where we are now

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Today

Tea for homes and hospitality

Alan leads Noble & Sunday’s sourcing, blending and day-to-day relationships with growers, hospitality businesses and tea drinkers throughout New Zealand.

2026

China

Back to China, to visit our trusted tea suppliers and porcelain manufactures. Spend time in Hong Kong & Macau to research what is happening in the hospo tea space.

2025

India

A wide-ranging journey through Darjeeling, the Dooars, Assam, Sikkim, Meghalaya, the Nilgiris, Goa, New Delhi, Uttar Pradesh and Rajasthan strengthened relationships and broadened our view of Indian tea.

2025

China

Travel through Yunnan and Fujian, with time in Shenzhen and Hong Kong, deepened our understanding of regional production and opened conversations around future teas & tea trends.

2024

Japan

A sourcing journey through Kyoto, Hiroshima, Miyazaki, Fukuoka and Yame, exploring regional tea traditions, cultivars, processing and the people behind them.

2023

Sri Lanka

Travel returned to Noble & Sunday’s calendar, creating new opportunities to reconnect, taste fresh harvests and continue learning at origin.

2020–2022

Staying connected

International travel paused, but our relationships at origin continued. These years reinforced the value of trusted partners. oh and raising a wee family!

2019

Little Noble

Just before the world changed, we opened Little Noble—a temporary space devoted to tea, conversation and the daily ritual of slowing down.

2018

Learning tea at origin

Alan travelled through tea regions in China, India, Sri Lanka and Vietnam, learning how cultivar, elevation, weather, harvest and the decisions of the tea maker shape what arrives in the cup.

2014

First Customer

Apart from friends & family our first real customer was Coffee Supreme when they opened their flagship store in Christchurch called Supreme Supreme. Still here still going. Thanks Lori for giving us the chance!

2014

Rubber to the road

AL and Rupert registered N&S Tea Merchants after years of conversations, tea tasting and early sourcing work. The idea was simple: make distinctive, high-quality tea more accessible in New Zealand.

2013

The beginning

Starting the branding and developing all the blends. Making contact with suppliers around the world.

Noble

Integrity, curiosity, generosity and respect for the people who grow and make our tea.

Sunday

A welcome change of pace—the moment when the day feels a little less hurried.

03

How we choose our tea

01

Flavour

Character, balance and a clear sense of place.

02

Provenance

Origin, cultivar, harvest and processing.

03

Relationships

Knowledgeable growers and trusted specialist partners.

04

Responsibility

Traceability, thoughtful purchasing and honest information.

Organic certification and organic growing principles are important considerations, but not every tea we stock is certified organic. We assess each tea and producer individually and identify certified products clearly.

Pussimbing Garden (4,500 to 6,000 ft) - Darjeeling, India

Blended and packed in New Zealand

Our teas are blended and packed in small batches in New Zealand, helping us monitor quality, manage freshness and respond thoughtfully to each ingredient and harvest.

Tea for hospitality

We help cafés, restaurants, hotels and lodges choose teas that suit their customers and style of service.

Wholesale enquiries

04

Where will tea take you next?

Explore our teas, meet the people behind them through our journal, or talk with us about tea for your home or hospitality business.