The journal / Culture & history

A nation,
steeped in tea.

The history of tea in Aotearoa New Zealand — a story of ocean journeys, kitchen tables, working lives and the enduring pleasure of putting the kettle on.

Explore the story ↓
Before the flat white, there was the teapot.
And behind the teapot, a much larger story.
A place to begin

Two histories.
One landscape.

The story of tea here sits alongside an older relationship with native plants. Māori knowledge of plants such as kawakawa and mānuka belongs to rongoā Māori, a healing tradition with its own cultural and spiritual foundations. It deserves to be understood on those terms. [1]

Tea made from Camellia sinensis arrived through European trade and settlement. Sealers and whalers sometimes received tea as payment; Cook’s crew also brewed mānuka leaves as a substitute. [2]

A useful distinction: black, green and oolong teas come from Camellia sinensis. Native botanical infusions are a different part of the story.

Across the generations

How tea became part of us.

1800s

A drink across social divides

As tea became cheaper, it found a place with wealthy households and working people alike. Temperance supporters welcomed it as an alternative to alcohol. Morning and afternoon tea became familiar pauses in the day. [2]

1882

Protecting what was in the cup

The Tea Examination Act addressed adulteration — the practice of adding unwanted materials to tea. A daily staple now had a specific safeguard for its quality. [3]

1898

A familiar name takes shape

Bell Tea was introduced and its trademark registered in 1898. Its story offers a glimpse of the merchants and blenders who helped make tea a recognisable household product. [4]

1917

A cuppa on the platform

Dining cars disappeared from main trunk expresses as a wartime measure. Station refreshment rooms became a much-loved part of the journey: a dash for sandwiches, cakes and tea before the train moved on. [5]

1942–48

When every leaf mattered

Tea rationing began on 1 June 1942 and ended on 31 May 1948. Even this ordinary comfort was caught up in the pressures of war and its aftermath. [6]

1970s
onwards

The household cup changes

Tea bags arrived in the 1970s. Meanwhile, coffee’s growing appeal gradually changed the country’s drinking habits. The pot faced new competition, though tea retained its place. [2]

More than a beverage

The cup between things.

Smoko, scones & company

Tea accompanied farm work, manual labour and picnic baskets. The working tea break offered a pause; afternoon tea brought its own cups, saucers and baking. Scones, cakes and biscuits became part of the welcome. [3]

Different settings, but a familiar gesture: stop for a moment, pour a cup, spend time together.

The comfort of something familiar

Tea also offered respite far from home. First World War soldier Norman Gray described the relief of reaching a YMCA canteen where tea and biscuits waited after exhausting work in the rain. [3]

Such accounts give the everyday cup a different weight. Its value lay in warmth, a break, and a little normality.

From drinking tea to growing it

Could the next leaf
be grown here?

New Zealand’s relationship with tea also has a horticultural history — one of research, international knowledge and growers willing to try something different.

Nelson · Motueka · Riwaka / 1970s–1990s

From tobacco fields
to Japanese green tea.

Nelson growing story

A different future for the land

Long before Zealong, growers around Motueka were exploring tea as an alternative to tobacco. As the tobacco industry faced pressure, diversification offered a possible new direction for established farms. [7]

This was more than a few experimental bushes. A growers’ co-operative shared harvesting equipment and a processing plant, turning a research idea into a regional crop. [7]

The Japanese connection

The project centred on Japanese-style green tea and the cultivar Yabukita. A contemporary horticultural article, catalogued by the National Library, records the purchase of Yabukita in 1981 and propagation trials at the Riwaka Research Station. [8]

Japanese advisers were also involved. A 1997 account by horticulturist Peter E. Smale describes their assessments of growers’ land, showing how overseas expertise helped shape the project. [9]

Yet an established tea cultivar could not remove the risks of a different climate. Frost, coastal wind damage and other production difficulties reduced the planted area. The experience remains an important early chapter in commercial tea-growing here. [7]

1979

Research begins

The Australian Growers Guide records the first research cuttings being obtained in 1979. [7]

1991

First returns to growers

The same guide dates growers’ first returns to 1991 and reports a peak production area of 115 hectares, falling to about 20 hectares by 1999. [7]

Inside the archive / DSIR, Riwaka

The ambition
behind the experiment.

A history recorded as it happened

Correspondence between DSIR scientist Peter Smale and Unilever researcher Nigel J. T. Melican gives this story a firmer chronology. Alongside Smale’s paper, Establishing a New Zealand Green Tea Industry, it records the practical work behind the Nelson venture. [12]

Smale traced local interest back to the 1920s, when Motueka farmers investigated both tobacco and tea. He also described seed-grown trials on the South Island’s West Coast in the 1960s, which struggled to become a commercial industry. [12]

Growing was only half the question

In 1979, DSIR studied the economics of black-tea production in the region. Tea could grow, but New Zealand’s production costs made the proposed crop uneconomic. A Japanese buyer’s interest in green tea changed the commercial outlook. [12]

Two grower representatives visited Japan in 1981 to purchase Yabukita planting material. In May 1983, 800 rooted plants were released from quarantine to Riwaka Research Station. Smale identified the prospective buyer as Sagara Bussan, interested in production from 100 hectares. [12]

DSIR developed ways to multiply the limited stock. By 1985, leaf-bud cuttings helped conserve material and scale up production; growers subsequently took over propagation. Tea planting used adapted tobacco equipment and orchard machinery — an unusually direct link between the old crop and the new. [12]

1987

Commercial field planting begins

Smale records planting in spring 1987 and early spring 1988. His paper reports two million cuttings set since 1985, with approximately 60 hectares planted by the time of writing. [12]

1990

A substantial export project

In his letter of 6 November 1990, Smale reports 120 hectares planted. All initial production was intended for Japan, with processing lines to be imported from there and some field equipment made locally. [12]

The contemporary paper and letter describe different stages of development. Later accounts give different area figures; planted land and land in production should not be treated as interchangeable.

Cooks Beach · Coromandel / Preservation & possibility

The tea collection
at Purangi.

Purangi collection

Robert “Bob” Evans

At Purangi Estate, Robert Evans set out to preserve tea plants threatened with destruction during the South Island project. Having grown up in Hong Kong, he had seen tea gardens lost there too. [13]

New Zealand Geographic reported in 2012 that his collection contained 63 varieties of Camellia sinensis. They formed a living resource for exploring what could grow in the Coromandel. [13]

During the 1990s, Evans visited Asian tea producers and ran local trials. A 1997 report to the Thames Valley Coromandel Business Development Board proposed small black-tea gardens and tea tourism. [13]

Purangi adds a chapter about preserving diversity and investigating possibilities alongside the larger commercial ventures.

This account describes the estate as documented in 2012; it does not establish the collection’s present size or visitor access.

Waikato / 1996 onwards

A Taiwanese tradition.
A Waikato home.

Zealong estate

The beginnings of Zealong

Zealong’s founders, Tzu Chen and his son Vincent, were inspired by camellias flourishing in New Zealand. Their Taiwanese background brought a different growing and tea-making tradition to the story. [10]

In 1996, 1,500 tea cuttings were imported. Only 130 plants remained after quarantine. Through propagation and years of development, those survivors became the foundation of Zealong’s Waikato estate. [11]

The first commercial products launched in December 2009. Taiwanese pickers and a specialist tea-maker contributed skills that took the project from healthy plants to finished oolong tea. [10]

Zealong now describes an estate of 48 certified organic hectares and more than 1.2 million tea plants. Its story gives New Zealand-grown tea an international presence, building a lasting enterprise after earlier efforts in the South Island. [11]

The connections are distinct: Japanese green-tea expertise shaped the Nelson venture; Taiwanese growing and tea-making knowledge shaped Zealong.

Noble & Sunday / Our own growing story

From Yunnan seed
to New Zealand soil.

Yunnan seed journey

A new chapter, grown from seed

Our part in this story began with tea seeds imported from Yunnan, China. Alongside our work as tea merchants, we began a growing project of our own — bringing the living plant into our relationship with tea.

Our small planting comprises around 600 plants across approximately 0.4 hectares. It is a different scale from a large estate, but another part of the developing story of tea grown here.

The preparations began in 2020, with arrangements for post-entry quarantine at ArborGen and an application for an MPI import permit that December. Approval followed in April 2021; the seeds came to New Zealand later that year.

Importing living plant material meant a further period of waiting and care. The seeds entered ArborGen’s Level 3 post-entry quarantine programme, with release following in December 2022.

This chapter connects Yunnan’s tea-growing heritage with a small New Zealand planting. It also brings our journal closer to the practical work behind a cup: establishing plants, watching their development and learning from the place where they grow.

2020

Preparing the ground

Quarantine arrangements secured in September; MPI import-permit application submitted in December.

2021

The seeds arrive

Import approval in April, followed by the arrival of the Yunnan seeds later in the year.

2022

Release from quarantine

The post-entry quarantine period concludes with release in December.

Your New Zealand planting
A living tradition

The story is
still growing.

From Nelson’s Japanese green-tea venture to Zealong’s Taiwanese roots, and now our own Yunnan seeds, tea-growing in New Zealand has been shaped by knowledge crossing oceans.

For Noble & Sunday, it is a story we are beginning to take part in — one plant, one season and one cup at a time.

Sources & further reading
  1. Te Ara — Rongoā: medicinal use of plants
  2. Te Ara — Tea and coffee, Kerryn Pollock
  3. NZHistory — Tea and coffee break
  4. Bell Tea — company history
  5. NZHistory — Main trunk line refreshment rooms
  6. Papers Past — Te Awamutu Courier, 21 June 1950
Tea-growing sources & further reading
  1. The Australian Growers Guide: Japanese Green Tea — New Zealand section, 2006
  2. National Library — New Zealand has its own green tea industry (catalogue summary)
  3. Peter E. Smale — Progress with Green Tea and Cultivated Sphagnum Moss Production, IPPS Proceedings 47 (1997), pp. 163–165
  4. University of Waikato Science Learning Hub — Zealong: a unique New Zealand tea
  5. Zealong Tea Estate — Our story
Archival documents & the Purangi story
  1. Peter E. Smale, Establishing a New Zealand Green Tea Industry, IPPS Combined Proceedings, vol. 38 (1988, published 1989), pp. 362–366; Nigel J. T. Melican’s letter of 17 October 1990 and Smale’s reply of 6 November 1990. Scanned documents supplied by Alan Hughes.
  2. Jo Bind, “Time for tea”, New Zealand Geographic, issue 115, May–June 2012. Photographs by Ethan Knight.